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About Us
WE ARE DIGI BLUE
My name is Jason Boyles and I work with artists and promoters in the live events industry. My specialty is growing music brands with video, and creating ads designed to sell tickets. Over the last 5 years my videos have reached a combined 50 million views, helping sell over 400,000 tickets.
EXPERIENCE BASED ADVERTISING
Whether it's pre-show marketing, live content, or aftermovies I aim to tell visual stories that highlight the magic of live events. Every festival and artist performance is a unique experience. The idea is to paint the emotion and energy they draw from their biggest fans on screen. Using this approach, we can reinforce and strengthen existing fandom, while also drawing in new fans.
DIGI BLUE EXPERIENCE
I've worked with brands such as The XFL, Fandiem, Bonnaroo, Suwanee Hulaween, Wakaan, Mammoth Live, 515 Alive, Dancefestopia, The Armory, Snowta, and several others; plus notable artists like Slipknot, Dababy, Lil Baby, Illenium, Slightly Stoopid, Lindsey Stirling, Excision, and more.
PROJECT HIGHLIGHTS
Spring Revelry 2024 TV Commercial
I was asked by one of my main clients, Mammoth, to help promote a brand new country festival they were putting together. With a combination of Digi Blue's own footage and clips from the headlining artists' music videos, we created a 30 second promo to use for TV ads and social media.
MAMMOTH SIZZLE REEL
I've helped Mammoth with event and tour marketing for 5 years. In that time I've filmed 9 events for them. Using that footage almost entirely (paired with some 2023 tour marketing video) I created this sizzle reel to help them launch their new touring department. The video is featured on the home page of their website.
ROD WAVE 2023 ARENA TOUR
engaging, looping ads designed for instagram AND TIK TOK
THE MAIN AD
This is the main ad we ran across all platforms. Rod Wave also posted it to his Tik Tok, which got it over 1.5 million views all on it's own (the equivalent of running a TV spot during an NBA Playoff game). I also created individual 15 second ads for all 35 locations for localized ads, and for the venues to use on their event pages.
30 SECOND GENERAL AD
I went and filmed the first 3 stops of the tour, to obtain live footage to use in the the next phase of advertising. I also kept up with the tour on Instagram and screen recorded stories to use as well.
The Nostalgia Tour Experience
This is a video I made just to try and convey the experience of attending a Rod Wave Show live. He posted the video to his Tik Tok and it got 3.4 million views.
Rod Wave marketing results
Sold out all 35 stops (5,000 seat venues)
Over 20 million views across all platforms.
Over 20 million views across all platforms.
Over 20 million views across all platforms.
Over 20 million views across all platforms.
Over 20 million views across all platforms.
KNOTFEST IOWA 2021
Official Aftermovie
We were hired to lead video for Slipknot's Knotfest Iowa 2021. This was our biggest production to date for a fest that sold out all 30,000 tickets. Between our 6 guys, we were running $100,000 worth of equipment. The aftermovie combined for over 2.2 million views across Slipknot's social media channels.
FAN RESPONSES (SCROLL RIGHT >>>)
kosmic kingdom 2021 line up ad
We have lead video for the fest since 2018. This ad was made to generate excitement around the 2021 line up. The video ran for 3 months and helped contribute to a 150% increase in ticket sales in 2021 over 2019.
DANCEFESTOPIA MUSIC FESTIVAL (KANSAS CITY, MO)
DANCEFESTOPIA 2020 LINE UP ANNOUNCEMENT AD
This was the main ad we ran for the first half of 2020. Its purpose was to generate excitement around the artists performing, while also showing potential customers the energy and crazy atmosphere of the event (the brand). The ad was a massive success. We reached 400,000 views, and the event was 80% sold out before the Coronavirus pandemic shut the industry down. The festival only sold 50% of available tickets in 2019 so this was a big boost compared to previous years.
DANCEFESTOPIA LINE UP ADVERTISEMENT CAMPAIGN PERFORMANCE
CAMPAIGN #1
CAMPAIGN #1
CAMPAIGN #1
This is the type of advertising Digi Blue specializes in. Using footage acquired from the year prior, we create unique High Energy videos designed to sell tickets.
CAMPAIGN #2
CAMPAIGN #1
CAMPAIGN #1
These Dancefestopia video campaigns ran for almost 6 months and never stopped being profitable in advertising. Meaning, they continued to generate more revenue in ticket sales than was being spent to boost it on social media.
Other notable content
Chesterfield Country Fair 2022 | Same Day Recap
A recap of Day 1 released by 10am on Day 2. The purpose of these quick recaps are to boost single-day ticket sales by creating intense FOMO (fear of missing out) for people who were on the fence about attending.
Slipknot's Knotfest Los Angeles 2021 AD
I was asked to help create marketing material to boost ticket sales For Knotfest LA this year. I was still in the process of completing the Knotfest Iowa Aftermovie, so I threw this together in just one half-day.
DANCEFESTOPIA 2019 OFFICIAL RECAP
This is the 60 second version of a 4 minute aftermovie I made for the fest. This was released two weeks before ticket sales were opened, and lead to a 50% increase in sales on opening day compared to 2019.
HERE'S TO 2021 | XFL NEW YEAR'S EVE 2020 VIDEO
I was recruited to make a New Year's Eve video for the XFL; a professional football league co-owned by The Rock and his business partner Dany Garcia (The Garcia Companies). When the video released across all their social media channels the league was planning its return for 2022, and I was going to be leading social media video for the league, but they ended up delaying to 2023 due to the ongoing pandemic.
515 ALIVE MUSIC FESTIVAL: 2019 OFFICIAL RECAP
The festival announced some major changes a week before showtime (including relocating to a new venue), and the response was... not ideal. This video was made to send the message, "the noise doesn't matter, we still had the time of our lives with the people who matter most." The response to the video was overwhelmingly positive