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About US
DIGI BLUE
My name is Jason Boyles and I'm the owner of Digi Blue. I work with artists and promoters in the live events industry, and my specialties are growing music brands with video, creating ads designed to sell tickets, and drawing in new fans. Over the last 5 years my videos have reached a combined 50 million views, helping sell over 400,000 tickets.
EXPERIENCE BASED ADVERTISING
Whether it's pre-show marketing, live content, or aftermovies I aim to tell visual stories that highlight the magic of live events. Every festival and artist performance is a unique experience, and I try to capture the emotions and energy they draw from their biggest fans. Using this approach, my clients and I can reinforce and strengthen existing fan loyalty, while also drawing in new fans.
DIGI BLUE EXPERIENCE
I've worked with brands such as The XFL, Fandiem, Bonnaroo, Suwanee Hulaween, Wakaan, Mammoth Live, 515 Alive, Dancefestopia, The Armory, Snowta, and several others; plus notable artists like Slipknot, Dababy, Lil Baby, Illenium, Slightly Stoopid, Lindsey Stirling, Excision, and more.
Electric Eden: A journey Through music, movement, and energy
This is our demo reel containing footage from projects spanning six years. It's a showcase of our ability to capture the unique energy and emotional impact live music has on its fans. Our target demographic is the "Hardcore Festie", a group of fans that attend an average of 5 Music festivals per year. They only make up 20% of festival attendees, but they spend an average of 78% more on tickets, and are 2X more likely to name “the experience” as the top decision factor than casual fans.
PROJECT HIGHLIGHTS
Venue Showcases
The Astro in Omaha TV Spot (2024)
I made a 30 second TV spot to advertise locally for this brand new, state of the art venue, which features an outdoor amphitheater and indoor room for year round concerts.
The Admiral in Omaha Social Media Reel (2023)
A engaging video I made for social media advertising to advertise this newly renovated venue in the heart of downtown Omaha
Rod wave, sexyy red, and money man
Sexyy Red 4 President Tour 2024
Less than 3 weeks from her first show, I was asked to create a concept for the Sexyy Red For President Tour. This video became the main ad for the tour.
Rod Wave Last Lap Tour 2024
After helping with Rod Wave's 2023 Nostalgia tour, where he sold out all 35 arenas, I was asked to create the main promo for his 2024 tour. Using music video footage spanning the last 6 years, his interviews, and my own footage from last year, I was able to create this video. It was meant to show his story and how he got to where he is now, the last lap on 5 years straight of touring.
Money Man Purple Heart Tour 2024
We ran this ad across all social media platforms, and streaming services with emphasis on Instagram, Tik Tok, and Snapchat.
MAMMOTH Touring SIZZLE REEL 2024
We've helped Mammoth with event and tour marketing for 5 years. In that time I've filmed 9 events for them. Using that footage almost entirely (paired with some 2023 tour marketing video) I created this sizzle reel to help them launch their new touring department. The video is featured on the home page of their website.
Spring Revelry 2024 TV Commercial
I was asked by one of my main clients, Mammoth, to help promote a brand new country festival they were putting together. With a combination of Digi Blue's own footage and clips from the headlining artists' music videos, we created a 30 second promo to use for TV ads and social media. Drawing in over 10,000 fans, the festival was a huge success.
ROD WAVE NOSTALGIA TOUR 2023
engaging, looping ads designed for instagram AND TIK TOK
THE MAIN AD
This is the main ad we ran across all platforms. Rod Wave also posted it to his Tik Tok, which got it over 1.5 million views all on it's own (the equivalent of running a TV spot during an NBA Playoff game). I also created individual 15 second ads for all 35 locations for localized ads, and for the venues to use on their event pages.
30 SECOND GENERAL AD
I went and filmed the first 3 stops of the tour, to obtain live footage to use in the the next phase of advertising. I kept up with the tour on Instagram and screen recorded the best fan stories to use as well.
The Nostalgia Tour Experience
This is a video I made just to show the experience of attending a Rod Wave Show in person. He posted a version of the video to his Tik Tok and it got 3.4 million views.
Rod Wave Nostalgia tour results
He sold out all 35 stops (5,000 seat venues)
My videos reached over 20 million views across all platforms.
My videos reached over 20 million views across all platforms.
My videos reached over 20 million views across all platforms.
My videos reached over 20 million views across all platforms.
My videos reached over 20 million views across all platforms.
KNOTFEST IOWA 2021
Official Aftermovie
I was hired to lead video for Slipknot's Knotfest Iowa. This was my biggest production to date for a fest that sold out all 30,000 tickets. The aftermovie combined for over 2.2 million views across Slipknot's social media channels.
FAN RESPONSES (SCROLL RIGHT >>>)
kosmic kingdom line up ad
I made this video to generate excitement around the line up. The goal was to make it short and to the point, while also showcasing the experience of attending a music festival in a hidden medieval kingdom. The campaign ended with 100,000 video views.
Other notable content
Chesterfield Country Fair 2022 | Same Day Recap
A recap of Day 1 released by 10am on Day 2. The purpose of these quick recaps are to boost single-day ticket sales by creating intense FOMO (fear of missing out) for people who were on the fence about attending.
Slipknot's Knotfest Los Angeles 2021 AD
I was asked to help create marketing material to boost ticket sales For Knotfest LA this year. I was still in the process of completing the Knotfest Iowa Aftermovie, so I threw this together in just one half-day.
DANCEFESTOPIA 2019 OFFICIAL RECAP
This is the 60 second version of a 4 minute aftermovie I made for the fest. This was released two weeks before ticket sales were opened, and lead to a 50% increase in sales on opening day compared to 2019.
HERE'S TO 2021 | XFL NEW YEAR'S EVE 2020 VIDEO
I was recruited to make a New Year's Eve video for the XFL; a professional football league co-owned by The Rock and his business partner Dany Garcia (The Garcia Companies). When the video released across all their social media channels the league was planning its return for 2022, and I was going to be leading social media video for the league, but they ended up delaying to 2023 due to the ongoing pandemic.
515 ALIVE MUSIC FESTIVAL: 2019 OFFICIAL RECAP
The festival announced some major changes a week before showtime (including relocating to a new venue), and the response was... not ideal. This video was made to send the message, "the noise doesn't matter, we still had the time of our lives with the people who matter most." The response to the video was overwhelmingly positive